Berlin
Full-time, Permanent

Esports Marketing Manager

As Esports Marketing Manager at Fnatic, you’ll design and campaigns across our franchise game titles, digital products, and fan engagement initiatives. You’ll have award-winning creators, elite Pro-Gaming talent and our in-house Studios team as your disposal to bring activations to life; and your work will directly contribute to building deep Fnatic fandom globally. You will act as both an ideas generator and a conductor - coordinating internal and external teams to bring campaigns to life and deliver measurable impact. We champion youth culture, innovation, and creativity in everything we do - and if this sounds like you too, please submit your CV and a cover letter in English. We welcome applicants who may not check every bullet point - if you’re passionate, creative, and able to make it happen, we’d love to hear from you.

What you'll do:

• Ideate, plan & execute integrated marketing campaigns related to Fnatic’s franchised game titles (e.g. Counter-Strike, League of Legends, Valorant, Rainbow Six), and build strong relationships with associated game publishers
• Develop and execute activations for digital assets and in‑game items, and well as product launches and other brand activity; utilising content and creator capability effectively
• Ensure all marketing activations deliver Fnatic’s brand promise and commercial goals
• Collaborate with Fnatic Studios, Social, Creators, Product, and Community teams to deliver storytelling and asset creation
• Manage CRM/product marketing initiatives tied to digital drops and title‑specific campaigns
• Oversee paid social media campaigns
• Lead campaign measurement, tracking KPIs, forecasting ROI and managing spend
• Monitor fan sentiment and youth culture trends; ensure activations resonate authentically
• Perform post‑campaign analysis, distilling insights to inform the next iteration
• Support global roll‑out, tailoring campaigns for different markets while maintaining consistency
• Brief and liaise with external agencies or partners when needed (e.g. for digital items or influencer campaigns)
• Collaborate with Legal on marketing regulations, especially around digital items and international execution
• Lead ad-hoc Marketing projects defined by your manager

We're looking for:

• Proven experience in developing impactful campaigns for youth‑centric, consumer or gaming brands
• Strong understanding of the esports landscape and virtual economies
• Experience working in a global context, nuancing campaigns for different international markets
• Creative flair balanced with ability to deliver
• Data‑driven and ROI‑focused mindset – comfortable forecasting and interpreting campaign results
• Excellent project management and communication skills
• Resourcefulness and flexibility, able to do a lot with a little where needed
• Excellent written and spoken English; other languages a plus

Company benefits