We are seeking a visionary Marketing Director to lead Ducat Protocol’s global brand and growth strategy. You will drive adoption of UNIT, the world’s first self-custodied Bitcoin-native stablecoin, and position Ducat as a category leader in Bitcoin DeFi. This is a rare opportunity to market a truly differentiated product at the frontier of decentralised finance.

The role involves content creation, public engagement (including Twitter Spaces and live events), and collaborating with a world-class technical team to shape a narrative rooted in Bitcoin’s core values of sovereignty and self-custody.

You will be responsible for crafting and executing campaigns, building a loyal community, leading a marketing team, and representing Ducat at key global conferences.

Key Responsibilities:

• Marketing Strategy: Define and execute a comprehensive marketing roadmap to grow Ducat’s user base and brand presence across the crypto ecosystem.
• Brand Positioning: Establish Ducat and UNIT as the leading decentralised stablecoin solution through consistent messaging, storytelling, PR, and thought leadership.
• Content & Communication: Translate complex protocol mechanics into clear, compelling content across social channels, blog posts, and external media.
• Community Building: Cultivate a strong presence across platforms like Twitter and Discord, hosting Spaces, IRL events, and educational sessions.
• Market Intelligence: Analyse competitor activity, track trends, and synthesise community feedback to inform marketing decisions and positioning.
• Team Leadership: Build and manage a high-performing marketing team aligned with clear OKRs and KPIs.
• Budget Management: Own the marketing budget, ensuring efficient allocation and strong return on spend.
• Public Representation: Act as a public-facing ambassador at crypto conferences and online events.

Key Requirements:

• Proven success in crypto-native marketing, with a track record of content creation, community growth, and campaign execution.
• Strong writing and communication skills, with the ability to simplify technical concepts and produce high-impact content (especially on Twitter).
• Deep familiarity with crypto culture and values; passion for Bitcoin, DeFi, and decentralisation is preferred.
• Experience leading marketing strategy and managing teams in fast-paced, high-growth environments.
• Comfort with analytics tools to measure performance and refine marketing strategy based on data.
• Confident public speaker and community advocate, both online and at live events.